Meet Adriana Rangel.

My job is simple: share what I’ve learned building businesses, and now what I’m learning about AI, so you can use it in yours.

For 9 years I wrote everything down in my notebook: conversations with experts, negotiations with suppliers in China, screenshots of interesting ideas, the tools I tried and the ones I kept, the products that didn’t work out… all of it.

It started with a promotion that never came. “Yes, we know you’re due for a promotion, but there are no openings right now. We need to wait until a manager position frees up.”

“But I’ve been doing the job for 6 months. I have more responsibilities and more deliverables now,” I said. “Sure, but how about we revisit this next year? Hopefully by then we’ll have an offer for you.”

So I stopped listening to the usual comments: “Isn’t Amazon already saturated?”, “You shouldn’t leave something safe for something that might not work”, “Most businesses don’t survive”.

I decided to put my professional growth in my own hands. Whether I grew or not would depend entirely on me, and I would accept the consequences, whatever they were.

Since then, a few things have happened…

I launched and ranked dozens of products on Amazon USA, Amazon Mexico, Amazon Canada and Amazon Japan, built my own brand, and sold millions of dollars’ worth of products. I became the first Latina to work with Helium 10, hosted its podcast, and trained and supported Amazon consultants.

I’m an “Amazon Certified Partner” and “Amazon Mentor”, certifications officially granted by Amazon, and Amazon has invited me to its offices to consult on improving the platform.

Now I test AI tools to find out what really works, and how we can best use them to grow our businesses, launch that dream project, or just get more done. I explain the technical parts in plain English, so you don’t need to know how to code to follow along.

And stories like mine aren’t reserved for a few people. There’s one for everyone who doesn’t back down, who believes in actions, not words.

Yes, it often feels like climbing a mountain with a 60-pound backpack. But what’s 60 pounds for people like us?

Thanks for visiting my site!